OUR SERVICES
What We Do
Marketing that's built around your brand. Not borrowed from someone else.
Every practice is different. Every brand should be too. At Contessa Creative, we don't offer off-the-shelf packages or plug-and-play templates. We build custom marketing strategies for the women leading medical aesthetics, dermatology, and wellness.
Browse our services below. The right combination for your practice gets figured out together on a discovery call — because great marketing starts with the right conversation, not a dropdown menu.
Our Services
Your social media should feel like walking into your treatment room. Most of the practices we work with came to us knowing something was off. Their content did not reflect their actual expertise. They had tried ads that went nowhere. They were growing on referrals and knew that was not a long-term strategy.
If any of that sounds familiar, you are in the right place. We will figure out exactly what needs to change on our first call.
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The foundation everything else is built on.
Before we write a caption, design a post, or build a campaign, we build the brand. Your positioning, your voice, your visual world. Most practices come to us with a logo they are not sure about and a vibe they have been trying to articulate for years. We make it definitive.
What's Included:
Brand audit & competitive analysis
Brand positioning & messaging framework
Logo & visual identity suite
Brand voice & tone guide
Comprehensive brand guidelines document
Ideal For: Practices launching for the first time, or those who have outgrown the brand they built themselves.
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Content that converts. Paid ads that perform. Visuals that stop the scroll.
We manage your social media presence end to end: strategy, content creation, graphic design, caption writing, scheduling, paid advertising, and monthly reporting. The quality of what you post is inseparable from the strategy behind it.
WHAT'S INCLUDED EACH MONTH
Content strategy and monthly content calendar
Caption writing in your brand voice
Graphic design and static post creation
Reel concepts and scripting
Carousel creation
Scheduling and publishing
Paid social media advertising management
Monthly performance reporting
Ad spend billed separately.
CONTENT SOURCING OPTIONS
OPTION A: You provide the content
You send us a consistent flow of photos and video. We handle strategy, editing, captions, design, and publishing.
OPTION B1: We come to you. iPhone quality.
Quarterly on-site shoot day, iPhone-captured and art-directed by Contessa Creative. 90 days of content in one session.
OPTION B2:We come to you. High quality.
Quarterly on-site shoot with a professional photographer and videographer, sourced and directed by us. One invoice, no vendor coordination on your end.
OPTION C: You hire photo + video. We direct.
Already have a photographer or videographer in mind? We provide full creative direction on shoot day to ensure every frame serves the content strategy.
Ideal for: Practices ready to build a consistent, elevated social media presence with a team that handles everything.
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The channel your competitors are ignoring.
Social media is rented land. Your email list is the one audience you actually own. We build and manage your email marketing as a natural extension of your brand: strategic, editorial, and designed to keep your practice top of mind between appointments.
What's Included
Email marketing strategy & content calendar
Copywriting: every email written in your brand voice
Template design: beautiful, on-brand, mobile-optimized
List segmentation strategy
Deployment & scheduling
Performance reporting: open rates, clicks, conversions
Ideal For: Practices on a Content + Social Strategy or Chief Marketing Partner retainer who want to own their audience, not just rent it from the algorithm. Also available as a standalone retainer.
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Your outsourced marketing department, without the overhead.
Built for practices that are done piecing together their marketing from three different freelancers and a Canva subscription. We become your marketing department: setting the strategy, managing the content, overseeing the creative, and reporting on what is working. Every engagement is custom-scoped.
WHAT'S INCLUDED
Full marketing strategy: channel, content, and campaign planning
Complete Content + Social Strategy execution
Paid social media advertising management
Email marketing: strategy, copywriting, and deployment
Photography and creative direction coordination
Monthly strategy call and performance reporting
Dedicated point of contact, always
Ad spend and photography production costs billed separately.
Ideal for: Established medical spas and aesthetic practices with serious growth goals and zero desire to manage their own marketing. This is the relationship, not the transaction. -
One brand. Every touchpoint. Completely cohesive.
*Add-On to Existing Retainer
Your Instagram can look incredible and still lose patients at the front desk if your brochures, SMS graphics, and email templates do not match. We work alongside your practice management platform to ensure every piece of marketing your patients see, online and in person, looks and feels like the same brand.
WHAT'S INCLUDED
Coordination with your practice management platform (Moxie, Boulevard, Aesthetic Record)
In-practice marketing materials: brochures, treatment menus, signage graphics
SMS marketing graphics aligned to your brand
Email newsletter templates
Ongoing asset updates as treatments and campaigns evolve
Ideal for: Retainer clients who want their brand to feel as polished in-practice as it does on social.
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Partnerships that actually move the needle.
*Add-On to Existing Retainer
Influencer marketing in the aesthetics space is either a powerful patient acquisition channel or a complete waste of time and treatments. The difference is in how it is managed. We handle every step so your influencer partnerships are strategic, brand-safe, and producing results.
WHAT'S INCLUDED
Influencer sourcing aligned to your brand and audience
Outreach and relationship building
Contracting: partnership agreements, deliverable terms, usage rights
Creative briefing for every creator
Content review and approval before anything goes live
Performance tracking: reach, engagement, and attribution
Monthly influencer reporting
Number of influencers scoped per client. 15-day cancellation notice required. Product and treatment costs provided to influencers are the client's responsibility.
Ideal for: Practices ready to build a local or regional influencer presence that is strategic, brand-safe, and measurable.
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Turn your DMs into a booking machine.
*Add-On to Existing Retainer
Every comment on your Reels, every DM asking about a treatment, every tap on your link in bio is a potential patient. ManyChat automation captures that intent instantly and automatically while you are in the treatment room. We handle the full setup and ongoing management.
WHAT'S INCLUDED
ManyChat account setup and configuration
DM automation flows: comment triggers, story replies, keyword responses
Lead capture and nurture sequences
Booking and inquiry routing
Ongoing flow management and optimization
Integration with your existing content strategy
ManyChat account subscription fee billed separately and paid directly by the client.
Ideal for: Practices actively posting Reels and content that generates DMs, who want to convert that engagement into booked appointments without adding work to their plate.
Whether you’re a practice or a provider, we’re ready for you.
Solo injector or full practice, just starting out or years in, we work with women in aesthetics at every stage. The right strategy looks different for everyone. Let's figure out what it looks like for you.