Lennox Aesthetics

Krystie Lennox is not new to the aesthetics industry. As the founder of AES (Aesthetic Extender Symposium), one of the most respected annual conferences in aesthetic medicine, she brings a level of expertise and credibility that most practice owners spend years trying to build.

When she opened Lennox Aesthetics in Boca Raton in 2023, the foundation was already there. The reputation, the knowledge, the clinical skill -- all of it existed before the doors opened.

What didn't exist yet was the social presence to match it.

Contessa Creative came on board from day one to build that presence from scratch -- no existing audience, no content library, no established brand voice online. Just a new practice in one of the most competitive aesthetic markets in South Florida and a blank Instagram account.

What followed was a lesson that shapes how we work with every client today. Social media in the aesthetics industry is deeply visual. It requires a constant flow of content – treatment videos, before and afters, behind-the-scenes moments, real faces and real results. And building that content requires collaboration.

It requires a practice that is willing to let their agency in – to shoots, to treatment rooms, to the moments that make a brand feel real and authentic.

That collaboration is something we are deeply intentional about with every client we take on today.

• Full social media management across Instagram

• Content creation and graphic design

• Short-form video production

• Photography

• Brand voice development and strategy

• Profile optimization and bio setup from launch

In roughly a year of work, we built Lennox Aesthetics from zero to 1,650 followers, generated 78,802 impressions, drove 276 Book Now clicks, and maintained a 9.8% average engagement rate (well above the industry average of 1 to 3%). The audience we built was 85.7% female and concentrated in Boca Raton and surrounding South Florida communities. Exactly the right people.

Those numbers tell part of the story. The other part is what we learned while building them.

Aesthetics is one of the most visual industries in the world. People are not just buying a service – they are buying a result, a feeling, a transformation. And content is how you show them what that looks like.

Treatment videos, before and afters, real moments inside the practice – these are not nice-to-haves. They are the foundation of what makes social media work for a medical aesthetic practice.

When that content is limited, even the strongest strategy has a ceiling.

The practices that grow the fastest on social media are the ones that treat their agency like a partner. The ones that invite us in, show us their work, and trust us to tell their story. That is the standard we hold ourselves to, and the standard we ask of every client we work with.