Lush Injectables

When Lush Injectables came to Contessa Creative, the goal was clear: build an organic presence strong enough to carry its own weight. Content that attracts the right local audience, earns their trust, and gives them a reason to book without requiring a new ad spend every time.

We started by establishing a consistent monthly system: strategy-first content planning, a clear editorial voice, and a content library built from real shoot days.

The account came to life and the numbers followed.

• Social Media Management — Full monthly execution across Instagram and Facebook, including strategy, content calendar, scheduling, and reporting.

• Content Creation — Monthly graphic design, carousel production, Reel concept development, and caption writing in the practice's brand voice.

• Photography & Creative Direction — Quarterly shoot planning and on-site creative direction, building a content library across all treatments.

• Monthly Analytics Reporting — Performance review decks and strategy calls connecting data to business goals.

• Brand Voice Development — Establishing a consistent editorial tone that balances clinical credibility with personality-driven content.

Lush Injectables has been with Contessa Creative since January 2025. The numbers you see are a result of a full year of deliberate, consistent work — and a second year that's already building on it.

By January 2026, the momentum was compounding. In just the first two months of year two, Lush generated 375K views across platforms, with over half of Reel reach going to non-followers.

The audience that built throughout 2025 was exactly right: women 25-44, concentrated locally in Sarasota and surrounding areas, with the intent to book.